Crypto.com and InterCellar have joined forces to introduce a groundbreaking concept in wine collecting – real-world asset tokenization. This initiative aims to revolutionize the way wine collectors interact with the market by enhancing liquidity and traceability, all while providing a new avenue for individuals to participate in wine trading even before the bottles are produced.
The collaboration kicks off with an exclusive release featuring a premium selection of wines, including highly sought-after bottles like Château Cheval Blanc 2023, Château Angelus 2023, and Château Lafite Rothschild 2023. These ‘En Primeur’ wines are available for purchase exclusively on the Crypto.com and InterCellar platforms, giving collectors a unique opportunity to invest in wines while they are still maturing in barrels.
One of the key innovations in this collaboration is the minting of NFTs. By purchasing an NFT, collectors not only acquire digital ownership of the wine but also gain access to the corresponding physical bottle, securely stored in InterCellar’s warehouse. Moreover, buyers receive a 5% rebate on their initial purchase, which can be utilized for future wine orders, further enriching their collections and investment.
InterCellar, based in France, guarantees impeccable storage conditions, traceability, and liquidity in the secondary market. Collectors have the opportunity to build digital cellars, trade, exchange, or redeem their digital representations of physical bottles. However, it is imperative to note that physical bottles stored by InterCellar accrue storage fees of 1.2€ per item per month, which must be paid throughout the duration of NFT ownership or until the bottle is redeemed.
This partnership between Crypto.com and InterCellar introduces an innovative method for wine enthusiasts to collect and trade premium wines, enhancing liquidity, traceability, and overall wine-collecting experience. As of June 1, 2026, collectors will be able to take delivery of their ‘En Primeur’ wines, marking a significant milestone in the evolution of the wine collecting industry.
The collaboration between Crypto.com and InterCellar represents a disruptive force in the traditional wine collecting landscape, offering collectors a novel way to engage with the market and access exclusive wines before they hit the shelves. With the introduction of NFTs and enhanced liquidity features, this initiative sets a new standard for wine collecting, propelling the industry into the digital age.
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