Nissan Motor Co. has recently delved into the realm of virtual experiences with the launch of their latest project, ‘Heritage Cars & Safe Drive Studio’. This innovative endeavor not only marks Nissan’s 90th anniversary but also underlines the company’s unwavering commitment to its rich history and safety practices. By offering users a unique and immersive journey through time, Nissan aims to showcase three of its iconic cars while emphasizing the importance of safe driving habits.
The inaugural exhibition of ‘Heritage Cars & Safe Drive Studio’ features the Silvia Q S13, a standout model in Nissan’s history. This virtual environment enables users to explore the intricacies of the car while also providing insights into how the color of pedestrian clothing can influence a driver’s perception on the road. By shedding light on this unique perspective, Nissan underscores the significance of attentiveness and alertness while driving, even within a virtual setting.
Transporting users to a virtual world that showcases the iconic Skyline 2000GTX-E, the second exhibition holds a special place in Nissan’s legacy. This model, renowned in tuning culture and popular media like video games and films, offers users the chance to not only explore the car but also partake in a mini-game that illustrates the effects of multitasking while driving. By promoting safe driving habits, Nissan underscores the importance of focus and awareness on the road.
The third exhibition takes users on a nostalgic journey to the 1950s-1960s era, immersing them in an American diner and drive-in theater setting. Within this environment, users can practice steering wheel controls, emphasizing the necessity of familiarity with the vehicle’s operations for effective handling. This collaboration with Japanese university researchers showcases the potential of merging virtual technology with research, highlighting Nissan’s dedication to innovation in the automotive industry.
Accessible through the Meta Quest headset, Nissan’s ‘Heritage Cars & Safe Drive Studio’ ensures convenience and inclusivity for users looking to partake in the experience. This user-friendly approach broadens the project’s audience reach, making it readily available to a wider demographic. Building on their previous ventures in the virtual world, Nissan’s foray into immersive and educational experiences reiterates their position as industry innovators.
This latest metaverse experience is not Nissan’s initial foray into the virtual realm. With the launch of their first virtual test drive in 2022 and the subsequent renewal of four existing metaverse worlds in December 2023, Nissan has continuously expanded its presence in the virtual space. Through projects like ‘Heritage Cars & Safe Drive Studio’, Nissan showcases a blend of celebration of history and advocacy for safety on the road, solidifying their reputation as pioneers in the automotive industry.
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