The Future of Move-and-Earn: A Collaboration Between STEPN and Adidas

STEPN, the innovative move-and-earn lifestyle app, has made waves in the industry by joining forces with global sportswear giant Adidas to launch a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This groundbreaking partnership signifies the start of a year-long collaboration, promising exciting NFT drops and physical wearable items down the line. The Solana-based generative NFT collection comprises 1,000 unique items, inspired by Adidas’ most iconic running silhouettes, showcasing the harmonious blend of physical activity and digital rewards.

The collaboration between STEPN and Adidas underscores a commitment to expanding the move-to-earn sector. By merging physical activity with digital rewards, STEPN aims to enhance the lives of users and make future technology accessible across all generations. With a user base of over 5 million individuals worldwide, STEPN owes its success to its community-driven approach. Recently, the app conducted an airdrop of $30 million worth of tokens to its loyal users, further solidifying its position in the market.

Shiti Manghani, CEO of STEPN by FSL, highlights the dual-reality benefits of the partnership with Adidas. He emphasizes the unique “phygital” experience created by combining digital engagement with physical activity, reflecting the changing landscape of lifestyle rewards. The limited-edition NFTs from the collection will be priced at 10,000 GMT each and exclusively available through STEPN’s sister NFT marketplace, MOOAR. To ensure fair distribution, a two-phase raffle system will be implemented, with the first phase reserved for loyal users and selected community members.

The STEPN x Adidas Genesis Sneakers NFT collection represents the convergence of physical and digital worlds, offering a one-of-a-kind experience that blurs the lines between virtual and reality. As we venture into a new era of move-to-earn and digital collectibles, this collaboration serves as a prelude to what the future holds for STEPN and Adidas. Stay tuned for more innovative developments from these industry leaders as they continue to revolutionize the move-and-earn landscape.