Avalanche has joined forces with Alipay+ D-store and its e-wallet partners to introduce a cutting-edge Web3-enabled voucher program in Southeast Asia. This program allows users to enjoy discounts of up to 50% on milk teas from 10 top brands, redeemable at more than 500 participating stores, with plans for expansion to over 2,000 outlets. Customers can access these exclusive vouchers by participating in a branded mini-game available through one of Avalanche’s regional partners.
This initiative, built on an Avalanche Subnet and managed by AvaCloud, represents the first phase of a two-phase proof-of-concept (POC). The second phase aims to broaden the program’s scope to include food and beverage merchants and extend its user base to over 100 million individuals across countries like the Philippines, Singapore, Malaysia, Thailand, and Chinese tourists visiting these nations. Alipay+ D-store plays a crucial role in facilitating this initiative by providing an integrated platform for in-store operations, online sales, orders, marketing, and analytics.
Participating in this program is not only rewarding but also fun and engaging for consumers. By playing a mini-game on the Alipay+ D-store platform within a partner e-wallet, users can earn Web3-enabled vouchers as rewards for completing the game. These vouchers can then be used to avail discounts on milk tea purchases, providing a unique and interactive shopping experience for milk tea enthusiasts.
Testing Innovative Web3 Solutions
According to the announcement, this POC serves as a testing ground for brands like Alipay+ D-store to explore Web3 solutions and their impact on merchant-customer interactions. By leveraging Avalanche Subnets, this program offers customizable blockchain solutions with transparency and Web3 capabilities, setting the stage for future collaborations with brands using digital collectibles and blockchain features.
The initiative benefits from AvaCloud’s support, allowing Alipay+ D-store and other enterprises to implement Subnets without the hassle of maintenance and development. This mirrors the successful adoption of AvaCloud Subnets by industry giants like AWS, Deloitte, and SK Planet, highlighting the scalability and reliability of Avalanche’s infrastructure.
The collaboration between Avalanche, Alipay+ D-store, and their e-wallet partners is set to revolutionize the milk tea industry in Southeast Asia, offering consumers an innovative and rewarding experience while paving the way for the adoption of Web3 solutions in the region’s retail landscape.
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